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Expert’s Opinion

Omet explores staying competitive in a changing market

Marco Calcagni details Omet's strategy in the face of complexity and unpredictability.

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By: Greg Hrinya

Editor, Label & Narrow Web

By Marco Calcagni, sales and marketing director, Omet

Where is the market heading? The truth is, we cannot know for certain. We live in a global scenario that is constantly shifting, where markets and dynamics change every day. The complexity and unpredictability of events compel us to be more flexible, responsive, and aware.

In this evolving context, it’s essential to ask ourselves what our role is. When we buy a packaged product at the supermarket—be it a pack of napkins, a food item, or a household product—we are interacting with something our machines have helped to create. It’s an interconnected ecosystem: if our customers are not competitive, the consequences inevitably affect us as well.

To address this environment, Omet has launched a profound strategic transformation: we are increasingly focusing on integrated solutions, offering complete lines for converting, primary and secondary packaging, and advanced synchronization systems. It’s a true paradigm shift that allows us to provide comprehensive, tailored answers.

In the Tissue sector, the market today demands maximum flexibility, quick response times, technical expertise, and strong goal orientation. The challenges are many: aggressive competition from emerging markets, the need for continuous engineering development to meet customers’ customization demands, complexity in procurement processes and contract management, and an increasing concentration of demand. More and more customers are asking us for complete lines, to which we respond with efficient and modular solutions.

In the Printing sector, the challenges relate to digitalization, the demand for electronic quality control, high levels of customization, and extremely short delivery times. Price competition is fierce, qualified personnel are hard to find, and there’s a growing risk posed by low-cost competitors. Here, too, the market is tending toward consolidation, although it remains highly fragmented at the local level.

We know these challenges well. And, as always, we are ready to face them. We do so with the passion, commitment, and capacity for evolution that have always defined us.

This post originally appeared on the Omet website.

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